RFID tire tracking for worlds leading Tire Manufacturers
As a pioneer in embeddable RFID tire tagging since 2005 , Hana revolutionizes tire tracking with its embeddable RAIN RFID (UHF) Tire Tags. These tags are integrated into tire molds, ensuring robust functionality throughout the tire’s lifecycle, from production to recycling, and enabling maintenance recording, inventory tracking, fleet management, and innovative business models. DPP ready.
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An RFID tire tag is a small, embedded device in a tire that uses radio frequency identification (RFID) technology to track, monitor, and manage tires throughout their lifecycle. These tags provide digital twins for tires and offer seamless integration with fleet management systems and other tracking applications.
At Hana RFID, we’re redefining RFID technology for the tire industry, creating innovative solutions that promote a circular economy across manufacturing, distribution, sales, and repairs. Our embeddable RAIN RFID tire tags empower businesses to streamline processes throughout the supply chain, delivering new efficiencies and insights for a sustainable future. Partnering with leaders like Impinj, NXP, and ASYGN, we produce RFID tags that meet rigorous quality and reliability standards, trusted by major tire manufacturers worldwide.
As industries evolve through digitization and legislation, we stand at the forefront of tire-tag technology with our Linkless (Rev4/Tag4) and Direct Attached tagging solutions. Designed to work seamlessly with or without sensing capabilities, enabling digital twins of each tire prepared for new regulations like the DPP (Digital Product Passport) in Europe. With expertise honed through development partnerships with Goodyear and Michelin since day one (2005), Hana RFID leads the field in high-performance tire tagging for diverse applications—from OTR to racing. Join us and drive innovation in embeddable tire tagging.
Why start with Embeddable Tire Tagging today?
Use Cases
Embeddable RFID tire tagging is the key to a smarter, more connected tire ecosystem. When used with an industry-standard data format, RFID-embedded tires unlock new possibilities across manufacturing, logistics, fleet management, and recycling. By enabling seamless tracking and data-sharing, they drive efficiency in tire lifecycle management—from production to end-of-life recycling. As regulatory frameworks like the European Digital Product Passport (DPP) take shape, RFID ensures compliance, future-proofing your operations for the next era of sustainability and traceability.
Logistics & Inventory Management
RFID tagging streamlines tire shipment inspections and inventory management by significantly reducing manual workload. With real-time data updates and seamless sharing across locations, RFID also enhances visibility into tire deliveries, ensuring better tracking and operational efficiency.
Recycling/Disposed Tire Management
RFID enhances sorting efficiency, improving tire reusability by accurately tracking potential scrap tires and categorizing them for retreading, recycling, or disposal. By providing clear visibility into their status (and contents), it supports environmentally responsible reuse/recycling and a more sustainable tire lifecycle.
Tire Check/Maintenance
RFID simplifies tire maintenance by enabling paperless tracking of air pressure, tread depth, and mounted tires, reducing the workload for on-site workers. It also streamlines ownership management, making seasonal tire changeovers—such as winter and summer swaps—more efficient and organized.
OEM/Automotive Production Line
RFID ensures that new vehicles receive the correct tires in the proper positions, preventing mismatches during assembly. By recording key data such as manufacturing dates, lot numbers, and expiration dates, it also simplifies recall management, enabling quick identification of affected tires.
Retreading
With reuse being a key driver of sustainability, RFID tags provide essential tire product information needed for retreading, ensuring accuracy and efficiency. They also enable seamless recording of retreading applications, supporting a more sustainable and traceable tire lifecycle.
Tire/Wheel Assembly
RFID enables seamless tuning of tire and wheel/TPMS combinations, ensuring optimal performance and compatibility. Additionally, it enhances quality control by providing a reliable way to verify the specifications and condition of tires before shipment, helping manufacturers and suppliers maintain high standards and consistency.
"RFID technology offers a dependable and unique identification and inventory tracking solution for Goodyear Racing’s tire distribution within NASCAR. The RFID chips can store extensive data, endure the entire lifespan of the tire, and enable automated readings. Goodyear Racing selected this RFID solution as it represents the fastest and most reliable method available to meet our operational needs.”
“This new license agreement between our companies will bring an innovative Generation 4 (Linkless) tag to the market, with better technical and sustainable performances. As a trusted partner, Hana will help us to deploy RFID technology worldwide to address future ecological challenges while answering to new norms and regulations as the Digital Product Passport.”
“Congratulations to the team at Hana RFID for reaching the top tier (Gold Partner) of the Impinj Partner Network. We’re thrilled to support their work delivering innovative inlay solutions that support operational excellence for an expanding market of global organizations. We have valued our work with them and look forward to continuing our long and fruitful partnership.”
RFID in Racing
As the demand for tire traceability and quality pedigree rose, some of the first real-world applications of our embeddable tire tags emerged in the high-performance world of racing—where precision, reliability, and data-driven insights make all the difference. Since 2006, our technology has been used in NASCAR, followed by the British Touring Car Championship in 2008, Formula E in 2014, MotoGP in 2016, and other elite racing categories.
A step by step approach
Embedding an RFID tag in a tire requires careful design to account for the rubber materials and internal metals used, along with enhanced communication characteristic evaluations. Backed by over 20 years of experience and successful implementations in tires used under extreme conditions, we bring deep expertise and knowledge to support your needs. With our hands-on approach we guide you along the way, ensuring reliable and efficient RFID solutions. We call this “Serviced by experience.”
Intake / Consult / Discovery call
Experience has shown that RFID technology sparks questions across tire manufacturers’ organizations. In our discovery call, we address them all—providing clarity and guidance for a smooth transition.
Ready to explore the opportunities of embeddable tire tagging? Schedule your free consult here
Tag/IC selection support
Based on your requirements, intended use, and product characteristics, we help you select the right tag. Whether you choose the Linkless Tag (Rev4/Tag4) solution or our Direct Attached tag, we offer a range of IC options to fit your needs.
Embeding your first tag
Exciting times ahead—you’re embedding your first RFID tag in a tire. Hana is with you every step of the way, providing guidance on tag positioning, test patches,* and hands-on support to ensure a seamless first experience with tire tagging.
* In cooperation with our partners
Evaluation and mass production support
Once your first tag is embedded, it’s time to test and validate. Meanwhile, our team works with you to identify any adjustments needed for mass production, ensuring a seamless transition within your facilities.
Our customer success team and engineers are ready to support you along your tire tagging journey. Schedule now and enjoy the following benefits:
✔ Your opportunity to learn from our 20+ years of experience
✔ One-on-one with our experts. Dedicated to your situation.
✔ 100% Free – No strings attached
Why Hana RFID
Hana RFID is dedicated to the Tire Industry, designing and producing Tire Tags 24/7. With a network of local, State-of-the-Art production facilities and warehouses, Hana is able to support its customers locally on all major continents.
Global #1
Embeddable RFID Tire Tag Manufacturer
Over 250 million
Tires Tagged to date (early 2025)
Since 2005
Global RFID Tire Tag Design and Manufacturing
100% Quality Tested
Reading, writing and power
IC Independent
Offering includes Impinj, NXP, ASYGN, Oxzon, etc.
Certified and Approved
By all Major Tire Manufacturers
Digital Product Passport (DPP)
Stay ahead. Get ready for the new European regulations
Get ready for the future of product traceability with the upcoming European Digital Product Passport (DPP) regulations. Designed to collect and share data about a product and its entire supply chain, DPPs provide valuable insights into the materials used and their environmental impacts. As a key action under the Circular Economy Action Plan (CEAP) and the Ecodesign for Sustainable Products Regulation (ESPR), DPPs will become mandatory for a wide range of regulated products—spanning textiles, construction materials, tires, electric vehicle batteries, and more. Stay ahead of the curve and ensure your products are ready for this transformative shift toward sustainability and transparency.
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Why (switch to) Hana?
Thanks to its proven commitment to production and integrity towards our long-term partners, Hana has been tested and qualified by all major tire manufacturers, including Michelin and Goodyear.
Dedicated to Manufacturing
Industry-leading quality
Sustainability. Because we care™
We care™